On November 4, 1994, the company officially renamed itself Golden Pride Chicken — a name that better captured the pride the team put into every meal and the pride Albuquerque had come to feel for its homegrown restaurant.
That same year, Golden Pride began large-scale green chile roasting operations at its warehouse, processing an average of 150 bags of fresh green chile every day, six days a week during the season. At its peak, the operation employed about 50 people. Larry himself stopped by every morning to check on the crew — coffee and breakfast burritos in hand.